Ever wondered why platinum rings are exorbitantly expensive in comparison to those made in white gold. For over decades, gold was always associated with social status making it a more preferred base for any jewellery. In many parts of the world it is still a custom to invest in gold as an asset. However, the jewellery industry has seen a paradigm shift where more and more customers have started favoring platinum jewellery over white gold. Why is that so?
Platinum is a scarce resource, making it a little more demanded than the usual. It started its journey in the industry through the use in engagement rings. Let us take a walk down the eras of jewellery designing.
The Georgian and the Victorian eras had a commonality of gold engagement ring designs; which soon progressed into more white gold throughout the Edwardian era, continuing in Art Nouveau and Art Deco. Over the periods, brides have started preferring the white gold look with diamonds, as it is more complimenting as well as modern for the time periods. One issue that arose frequently was the fact that white gold started loosing its color over time. As the color starts to fade, the ring looks dull and rustic. Many may prefer that vintage look; on the contrary some may feel the loss of value for a priceless piece of jewellery that is to be worn and cherished for an eternity.
Engagement rings are a promise of a life time and eternity that can be passed on to the next generation. These rings are most likely to be jeweled with stones in higher carat amount. This results in the use of platinum as a choice for base. Platinum will never lose its color, giving it a silver shining look for as long as the ring lives. It is also much heavier than white gold, making it easier to set the stone and save it from deformation over time. Aesthetically, platinum rings are more pleasing with its glimmering shine and smooth reflection of light. Not to mention platinum is a costlier than white gold but it is an investment you are making for generations to come.
Summary of why to choose platinum rings:
1) Lasts forever
2) You can pass it on for generations
3) Is capable of carrying heavy stones
4) Premium quality
5) makes the overall ring look more vibrant and less yellow